Aspyre was approached by County Ford Waterfall to create adverts that were CI compliant and reflected a more progressive dealership. This meant going back to the basics of retail advertising, where 80c of your Rand is spent in the headline. Simple messages were created with simplified layouts utilising striking, product centered imagery.
As part of a group brand strategy, Aspyre was tasked to create a through-the-line print and digital campaign to raise awareness of the different brands within SMG. Various print publications were utilised as well as digital channels. A consistent message was created for the campaign which was echoed at dealership level. Read more